Itch Support Gold for Cats

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Itch Support Gold for Cats

For sensitivities that makes your pet’s skin itch (including food)

  • Supports a healthy immune response
  • Helps from the inside out
  • Safe for long-term use, as needed

Order Itch Support Gold today to help maintain healthy, comfortable skin integrity

  • 90-day money-back guarantee
  • 2 oz (59 ml) is a 4-month supply for most cats  
  • 4 oz (118 ml) is an 8-month supply for most cats 
  • 4 oz Large Canine Size is suitable for both large and small dogs, as well as cats. New Value Size label coming soon!

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What is Itch Support Gold?

Use this product for comfortable, healthy skin and paws. It helps maintain normal immune reactivity.

Itch Support Gold is a combination of nine herbal ingredients for skin-related support. For some felines, support is needed continually, and for others it may be seasonal or occasional. With some, one or more ingredients in the diet is the cause.

Itch Support Gold is drug-free. It addresses the physiological mechanisms that cause the skin (including on the paws) to become itchy. This formulation works with the principles of Traditional Chinese Medicine to target the underlying issues and restore health from the inside out. It works without the harmful side effects commonly associated with long-term use of prescription medications.

*Itch Support Gold is not for acute or severe allergic reactions. If your cat requires immediate or emergency medical attention, please call your veterinarian or nearest veterinary clinic. 

Itch Support Gold does not address emergency allergy situations such as anaphylaxis.

What is Itch Support Gold used for?

Just as people can experience physical responses to food and their environment, felines are also susceptible to normal things they encounter in their environment or in their diet. Some breeds have a greater incidence that can affect their skin.

Your cat's normal environment:

  • It may be something your cat has come into physical contact with
  • It may be in your cat's diet
  • It may be something that has been inhaled (airborne)
  • It may be from a flea bite (usually from flea saliva)

Naturally, the most beneficial approach is to limit exposure; however, there may be cases in which this is difficult (such as with pollen).

Your cat may need support for:

  • The skin, could be dry or moist
  • Ears
  • Paws

Your cat's behaviour may also change, since a constant need for skin support can quickly lead to irritability, disrupted sleep, exhaustion and snapping.

Itch Support Gold helps to support a healthy immune response to the environment and diet. The herbal combination also works synergistically to support comfortable skin, whether the need is pervasive or only in certain areas. In Traditional Chinese Medicine (TCM) the name for this type of formula is termed an External Wind formula. The element of "wind" can refer to things that appear suddenly, change quickly and affect the surface (like the skin).

Most cats are healthy, regardless of what they encounter in the home or outdoors, so why are some cats more sensitive? The immune system of every cat is different. Take into consideration environmental elements and everything the skin comes into contact with - out of doors and inside the home, the type of protein your cat eats and any other additives in the food, fleas, and whether the cat is generally healthy, with strong immunity.

Think about:

  • Pollens and grasses
  • Dust, dust mites and molds
  • Fragrances and other chemicals including those found in most laundry detergents, anything you apply to your cat, and household cleaners
  • Cigarette smoke
  • Prescription medication (including flea medication or medicated flea products)
  • Insect bites (including fleas)
  • Dander and feathers (may be in pillows, duvets or bedspreads)
  • Foods such as dairy products, beef products, soy, wheat, corn, chicken and chicken by-products
  • Foods or treats containing food colouring

Itch Support Gold provides support and maintenance for your cat's skin and normal responses.

Always seek the consultation of your veterinarian as needed.

A Note from our Veterinarian...

Itch Support Gold does not contain pharmaceutical ingredients and results will depend on how long you have been supporting the skin. Results vary for every cat.

Once desired results are achieved, the formula may be discontinued and reintroduced when necessary. The formula does not need to be used constantly and is meant to be used as-needed.

This formula was developed to be potent and effective in the shorter term, yet also works to support the health and comfort of the skin from the inside out.

Intercept and Avoid:

Once you have identified the cause, try to eliminate exposure as much as possible. Sometimes this is possible and sometimes it's not. Remember that responses are sometimes caused by multiple factors and your cat may be able to tolerate a certain amount of exposure before the factors compound and a response occurs.

Try to eliminate all the potential items as much as possible and you will hopefully see less response, or no response, when there is occasional exposure to any of the irritants. Have a look at the list of common substances that may be right in your household or in your cat's living environment.


Similar to humans, cats may build up sensitivities to foods that are eaten daily, without a break. Just like humans, cats are healthiest with a varied diet. Be sure to switch your cat's foods at least from time-to-time.

You may wish to try some homemade cat food recipes with simple ingredients. Your veterinarian may suggest an elimination diet, starting only with very simple foods and slowly introducing other ingredients. With the new diet, assess the skin. Avoid foods that appear to affect the state of the skin when reintroduced.

A species-appropriate raw food diet may also be an excellent alternative if your cat has food sensitivities (or doesn't). Look for a trusted source of raw cat food in your area and follow the appropriate health and safety precautions to serve it. Frozen blocks are portioned for different sizes of pets and are thawed before serving. Make sure the protein source is not one that your cat is sensitive to and look for meat raised without hormones or antibiotics. Feeding raw food is very easy and may be a more cost-effective option than "designer" allergy diets sold commercially. With food allergies, "simple" is better. Itch Support Gold may only be of minimal help if your cat continues to eat a diet that elicits an allergic response.


Consider supplementation of vitamins, minerals and especially Omega-3 essential fatty acids. Omega-3's have been shown to support normal regeneration of healthy new skin cells, and are extremely beneficial for the skin. A supplement like SPARK Daily Nutritional Supplement contains nutrients and superfoods from whole food sources, along with probiotics and enzymes for overall good health.

It is suggested to work with your veterinarian to uncover the causes of your cat's sensitivities and work out a treatment plan that you feel is the most beneficial for your cat. Please keep informed of any and all side effects (especially long-term effects) that may result from prescription medications like steroids and antibiotics.

Minimize insect bites:

Remember that sensitivities to fleas or flea saliva may cause reactions long after the fleabite has occurred. A flea bite may appear as much more than a simple bite on the skin, and show as widespread.

Just dry skin?

A lower indoor or outdoor humidity can cause dryness in the air and skin can become dry and itchy. Monitor whether your cat starts to itch when you turn on the heat or air-conditioning in your home, or when the air becomes drier with a change of seasons. You can test the humidity in your house with a hygrometer from a hardware or home improvement store. An optimal humidity range is considered to be 35-50%. If the air in your home becomes too dry, a humidifier can provide the necessary humidity your cat (and you) may need to stay comfortable and healthy.

Please have your cat examined and diagnosed by a veterinarian. The skin's health can be a clue to other things going on with your cat's general health state.

Can my cat take Itch Support Gold with prescription drugs?

Itch Support Gold may have a hypoglycaemic effect. It is suggested to monitor closely if using with blood-sugar-lowering drugs. Use caution with steroids.

Does it come with a guarantee?

Yes! Itch Support Gold comes with a 90 day money-back guarantee.

Why choose Itch Support Gold for your feline friend?

  • Selectively chosen imported herbs:  This formula is entirely prepared with herbs from trusted sources. The herbs used in this formula are not commercially available from U.S. growers, and so are selected from trusted overseas growers that have been pre-screened. 
  • Full Spectrum Extract:  The full biochemical spectrum of the herbs is preserved to ensure the potency of the extract. All raw materials are tested for identification and purity.
  • Every batch tested:  Every batch of our Itch Support Gold is tested to ensure the highest quality and purity. Every single batch.
  • Facility:  Nationally recognized quality control procedures are meticulously monitored. Consumers are protected because we ensure that the highest standards of manufacturing are strictly adhered to.
  • It's guaranteed:  In addition to the superior quality of our products, you are also protected by our 90 day money-back guarantee.
  • Manufactured in the United States.

Who makes Itch Support Gold?

Itch Support Gold is made by Pet Wellbeing, founded in 2001. Our goal? To bring the wisdom and experience of our caring holistic veterinarians to your pet. When your pet is healthy; you are happy.

To fulfill our vision, our on-staff, holistic veterinarians have developed formulas using time-honoured, traditional uses of herbs and integrated the latest scientific research. It is our aim to produce the best products for your pet that we can.

These statements have not been evaluated by the Food and Drug Administration. This product and information is not intended to diagnose, cure, treat, mitigate or prevent any disease or condition.

How to Administer Itch Support Gold

Administer product orally twice daily. Give one drop for every 2 lbs (1 kg) of body weight up to 50 lbs. Over 50 lbs, add one drop per additional 4 lbs (2 kg). 
Shake well before use.

BEST way to give drops! Add to food. Add drops to a small portion of a favourite food or treat and ensure the entire amount is consumed.

Once desired results are achieved, the formula may be discontinued and reintroduced when necessary. The formula does not need to be used constantly and is meant to be used when symptoms appear.

We recommend administration of the drops in a way that your cat will like best.

Use With Caution

  • Do not administer Itch Support Gold during pregnancy or nursing.
  • Do not administer during diarrhea.
  • Contains Licorice root:  Use with caution with cardiac or kidney disease. Licorice can increase the effects of steroid medication. Please use caution if giving both.
  • Excessive use may contribute to water retention or hypertension.
  • May have a hypoglycemic effect. Use caution with blood-sugar-lowering drugs.

Itch Support Gold is Formulated With:

  • Dong Quai root (Angelica sinensis):  An herb of Eastern Asia, this root is used widely in China for health and as a food. One of its uses is to help carry oxygen to tissues and support normal blood flow. It is used in China for supporting normal responses to allergic episodes. The effects of Dong Quai may be due to its inhibitions of thromboxane A2 formation and prostaglandin E2 production.
  • Tribulus fruit (Tribulus terrestris): Taken orally in combination with nine other herbs (Zemaphyte) it has been shown to help maintain skin issues.
  • Rehmannia root (Rehmannia glutinosa): This steamed root is a vital herb used widely in the traditional Chinese herbal repertory and contain vitamins C, A and some B vitamins. It is best known for its "tonic" properties to fortify the blood, increase vitality and support capillary integrity. It is used here to stabilize Yin and fortify and move the blood.
  • Chinese Peony root (Paeonia lactiflora): This root has a normalizing effect on allergies, particularly on certain skin allergies.
  • Schizonepeta aerial parts (Nepeta tenuifolia): Schizonepeta has superoxide scavenging activity, which might explain its common use for itchy skin issues. It is thought to exert an effect by reducing histamine release and inhibit substance-P-induced itching in animals.
  • Siler root (Saposhnikovia divaricata): Good for liver Qi stagnation, common when itchy skin needs support. It also helps the body's natural mechanisms of flushing toxins for excretion.
  • Ligusticum root (Ligusticum wallichii): Similar to North American Osha and Lovage. It has properties to support the body's normal defences from viral and microbial infections. Osha has also been used by Native American and Hispanic cultures for seasonal allergies.
  • Astragalus root (Astragalus membranaceus): One of the best known "adaptogens", Astragalus is a replenishing herb for normal recovery from illness. It protects against free radicals and is widely used for immune health.
  • Licorice root (Glycyrrhiza uralensis): This root is used to harmonize the formula and allows herbal synergy of all the ingredients.

... 450 mg per ml (20 drops/ml)

Herbs are certified organic or selectively imported.

Inactive ingredients: Deionized water, vegetable glycerin

Dr Jan

Meet Dr. Janice Huntingford

Janice Huntingford, DVM, has been in veterinary practice for 28 years and has founded two veterinary clinics since receiving her Doctor of Veterinary Medicine at the Ontario Veterinary College, University of Guelph. She has studied extensively in both conventional and holistic modalities.

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